Our Story

Founded in 2005, Outdoor Venture distributes and retails best-in-class sports and outdoor apparel, footwear and accessories and maintains its position as a leader in the industry by representing the most authentic and innovative products.

With a passion for running and exploration, Outdoor Venture's retail concepts have become a household name among those who share our enthusiasm for products that are not only exciting but also redefines excellence. Today, Outdoor Venture has set the benchmark for an unrivalled retail experience.

Our distribution network spans over 150 doors in Singapore, Malaysia, Indonesia and Thailand, influencing the lives of countless people through our customer-centric approach.

Retail Concepts

Singapore, Malaysia

Running Lab

A household name in specialty running stores retailing innovative running apparel, equipment and footwear. Staffed by experienced runners and sports enthusiasts who have the expertise to match the right shoe to your foot type.

Our facilities include an in-house treadmill which allows us to conduct running gait analysis and for customers to test our shoes.

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On is a Swiss sportswear company known for its innovative running shoes. The brand was founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti. On is recognized for its unique CloudTec cushioning technology, which consists of cloud-like pods on the soles of the shoes designed to provide a cushioned landing and a firm takeoff during running.

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Liv Activ

A prominent multi-brand retail concept in Singapore specializing in outdoor and sports gear, Liv Activ provides an extensive range of products catering to various outdoor activities, including hiking, running, camping and snow sports.

Liv Activ features a diverse selection of high-quality apparel, footwear, and equipment from reputable brands in the outdoor and sports industry.

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RL2 by Running Lab

RL2 by Running Lab is a store concept rooted in the spirit of Running whilst embracing the ethos of Run, Move and Live. Our brands and merchandise are specially curated to speak to trendsetters, seamlessly blending a passion for sports and fashion.

RL2 by Running Lab is also home to the widest collection of On Running merchandise in Malaysia.

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Our Brands

Our Core Values

  • Passionate

    Striving for excellence through learning, improving & innovating.

  • Positive

    Empowering others through encouraging & celebrating.

  • Service

    Respect & priority to all stakeholders fulfilling top class experiences.

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  • Marketing

    Through a combination of digital and traditional marketing channels, we have successfully positioned ourselves, creating widespread awareness and engagement. Connect with us to collaborate.

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  • Wholesale

    Outdoor Venture holds the sole distributorship of several globally renowned brands. We also possess a wide distribution network of the best sports & outdoor brands to key retailers in Singapore and Malaysia. We provide unparalleled support to partners who join our network.

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  • Career

    We offer dynamic and rewarding paths for individuals seeking diverse roles in the outdoor and sports industry. With a commitment to fostering professional growth, the company provides a range of positions spanning from retail and sales to marketing, brand and operations.

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  • Franchise

    Franchising partnership is available through our Running Lab retail concept. With a strong brand equity and our business model having proved success, there is much to gain from taking on this challenge. Expect unparalleled support in all the key areas of your business.

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