Our Story

Outdoor Venture is a privately held company based in Singapore. Founded in 2005, the company distributes and retails best-in-class sports and outdoor apparel, footwear and accessories and maintains its position as a leader in the industry by representing the most authentic and innovative products.
With exclusive distribution rights from The North Face, Salomon, Helly Hansen, On Running and more, Outdoor Venture caters to all channels of retail distribution throughout South East Asia from department stores to sporting goods chain, specialty outdoor, running and cycling retailers as well as lifestyle and health and wellness shops totaling over 150 doors.
The Company operates 17 retail points of sales located across Singapore and Malaysia under The North Face, specialty running store chain, Running Lab and active outdoor lifestyle concept, Liv Activ.

Our Business


We run 3 key retail concepts with 17 stores across Singapore, Malaysia & India.


Outdoor Venture holds the sole distributorship of several key brands such as On, The North Face, Helly Hansen, Salomon, Gregory, etc. We also possess a wide distribution network of best sports & outdoor brands to key retailers in Singapore and Malaysia.


Franchising partnership is available through our Running Lab retail concept. With a strong brand equity and our business model having proved success, there is so much to gain from taking on this route. Expect unparalleled support in all the key areas of your business. If you are interested in starting a partnership with us, please view our franchising brochure for more information.

Our Mission

Providing authentic & innovative products for sports & outdoors.

Our Vision

Inspiring an active lifestyle through expert, customised service.

Our Core Values


Always learning, improving & innovating


Always empowering, encouraging & celebrating


Always showing respect & priority to all stakeholders